How do you build brand excellence?

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Just this month, I am reading a book by PaweĊ‚ Tkaczyk entitled 'Zakamarki marki' (published in Polish by Helion SA). The book is full of valuable content on branding, image building, etc. The subtitle encourages you to read it, it reads: "Things you might not have known, forgotten or overlooked when building your brand" (translation from Polish). In chapter one of the book, Pawel Tkaczyk answers the question that is the title of this post.

Some excerpts from my book “Dare to Create the Life You Want”

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I believe that personal development is very important as it allows for a more interesting, fuller and happier life. Personal growth gives satisfaction. Just as a tree keeps growing, you can keep growing. By developing you will realise your dreams, you will create action plans, revise those plans if necessary, evaluate your development, you will reflect on which areas of growth you care most about.

Why should you read Mary Welford’s book ‘The Compassionate Mind Approach to Building Self-Confidence’?

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"We live in a world that constantly urges us to judge, classify and evaluate ourselves. We get messages from everywhere that we may not be good enough." In my opinion, the modern world wants to make us believe that only achievements, titles, certificates, exams, careers, big money, etc. count. We often succumb to this world and its delusions.

Solve people’s problems – this could be your way to success.

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People have all sorts of problems. One way to make money is to help people solve them. You can give people what they need. For example, you can create an innovative course to learn a foreign language, you can write a novel that interests them. What I'm writing now is not just about problems, it's about human needs.

The Fearful Future? (comments on the book “Mindfulness Plain and Simple. A Practical Guide to Inner Peace” by Oli Doyle).

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"Fear of the future is seen as normal and natural part of being human, but if we pay close attention, we can see some scary, painful thoughts at the root of that fear. Without these stories, there is no fear, but if you believe those stories, you will scare yourself stiff!"