"A new company has to offer something much better at the start than what the market leaders were offering when they started, and it has to be as good - if not better - than what they are offering now. And just as cheap. The expectation bar for creating a successful business is being set higher and higher."
Tag: writing a blog
What does Pawel Tkaczyk write about the company blog?
"Blog readers are still the elite. But a very influential elite. Studies show that these people are often opinion leaders. If you want your message to break through to the general consciousness, it makes sense to start by convincing blog readers specifically." P. Tkaczyk also writes that blogs are a great marketing tool, but require a lot of work and expertise."
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