How do you build brand excellence?

Just this month, I am reading a book by Paweł Tkaczyk entitled 'Zakamarki marki' (published in Polish by Helion SA). The book is full of valuable content on branding, image building, etc. The subtitle encourages you to read it, it reads: "Things you might not have known, forgotten or overlooked when building your brand" (translation from Polish). In chapter one of the book, Pawel Tkaczyk answers the question that is the title of this post.

My ebooks and my paperback on Amazon.

If you read my blog from time to time or on a regular basis then you can support my work and buy one of my books, the links to which I provide below. The content of these books could be the start of the changes you will make in your life. Give yourself a chance, dare to live, it's your life.

Some excerpts from my book “Dare to Create the Life You Want”

I believe that personal development is very important as it allows for a more interesting, fuller and happier life. Personal growth gives satisfaction. Just as a tree keeps growing, you can keep growing. By developing you will realise your dreams, you will create action plans, revise those plans if necessary, evaluate your development, you will reflect on which areas of growth you care most about.

Why should you read Mary Welford’s book ‘The Compassionate Mind Approach to Building Self-Confidence’?

"We live in a world that constantly urges us to judge, classify and evaluate ourselves. We get messages from everywhere that we may not be good enough." In my opinion, the modern world wants to make us believe that only achievements, titles, certificates, exams, careers, big money, etc. count. We often succumb to this world and its delusions.

Solve people’s problems – this could be your way to success.

People have all sorts of problems. One way to make money is to help people solve them. You can give people what they need. For example, you can create an innovative course to learn a foreign language, you can write a novel that interests them. What I'm writing now is not just about problems, it's about human needs.

Take matters into your own hands, be proactive!

What your current life looks like depends mainly on you. External factors can be (and often are) beyond your control, but you should take responsibility for your life, for what it looks like.

The Fearful Future? (comments on the book “Mindfulness Plain and Simple. A Practical Guide to Inner Peace” by Oli Doyle).

"Fear of the future is seen as normal and natural part of being human, but if we pay close attention, we can see some scary, painful thoughts at the root of that fear. Without these stories, there is no fear, but if you believe those stories, you will scare yourself stiff!"

“Achieving personal greatness” (Brian Tracy) and co-operating with God’s grace.

Today I will address two topics: achieving personal greatness and working with God's grace to achieve spectacular goals. We were created for great things, yet many of us, over time, lock ourselves into our so-called comfort zone and accept life as it is, no longer dreaming of growing and achieving something great for ourselves and the world around us.

You can buy my second book “Dare to Create the Life You Want” at ridero.eu/pl.

My second book is now available. It is a personal development guide and contains 4 chapters, a glossary of terms, some practical exercises. I share in the foreword my personal experience of personal development, I give examples of the changes I have made in my life between 2010 and 2022.

How can we use stress to our advantage? Can stress give us something good?

"We know many stories where people, as a result of stressful events, undertake extremely creative activities that become the meaning of their lives." Let me make a personal comment on this quote. Sometimes, indeed, stressful situations require the use of the mind in a creative way, the situation "forces you to invent new things", someone, for example, loses their job and starts thinking about the product or service they want to sell.